Hedonic valence8/10/2023 ![]() ![]() If all of the self-interest and personal characteristics do not match there is a discord/dissonance. In that theory, it is mentioned that human try to establish communications with others that has attitude, skills, belief, knowledge etc. The beginning of the Mood Management Theory can be traced back in Leon Festinger’s essay on Cognitive Dissonance Theory. There are also numbers of theoretical inferences that suggest and support the exposure to the selective media content that affects the result. The theory as well hypothesizes that the state of mind of an individual uses the influence of media and the available choices to optimize the mood. The Theory of Mood Management according to Zillmann, is consumption of media messages and information according to the mood of the individuals. ![]()
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